When a former Nordstrom stylist approached us about photographing fashion flat-lays in 2017, we saw an opportunity for something more impactful. We coached her to step in front of the camera and become the face of her own brand—showing her how to be photographed in ways that flattered her and showcased her fashion expertise for women over 50.

These specialized photography techniques helped build the visual foundation her brand needed to truly connect with her audience. The results spoke volumes: post engagement increased by nearly 500% in just two years as followers responded to seeing the person behind the style advice.

While she's done the consistent hard work of creating compelling content day after day to build her brand, our collaboration gave her the tools and confidence to transform from behind-the-scenes stylist to visible fashion authority. This partnership shows how sometimes the most powerful brand element isn't the product, but the personality and expertise behind it.