Marketing for Hospitality & Lifestyle

Photography • Content • Email
Social Media • Website Updates

Whether you need a one-time project or an ongoing marketing partner, I take care of the photography, the words, and everything in between.

I help uncover what makes your business memorable and turn that insight into marketing that sounds like you and brings the right people through the door.

You focus on what you do best. I'll handle the marketing.

You didn't get into this business to write captions at midnight.

You started your business because you love what you do. Not because you wanted to become a full-time marketer.

Between taking care of your customers, leading your team, and putting out fires all day, marketing often becomes the thing you squeeze in after hours…if it happens at all.

But the right people still need to find you.

That's where I come in.

I'll take care of your marketing so it gets done, sounds like you, and gives people a reason to come back.

  • 10+ years

    Helping businesses tell their story.

  • Since 2023

    Trusted ongoing marketing partner.

  • 136% growth

    Built an audience from the ground up.

  • 49% open rate

    Weekly emails people actually read.

  • Revenue growth

    Helping drive consistent growth.

  • 6+ years

    Brand photography still working six years later.

Two Ways to Work Together

Whether you need help with one important project or you're looking for an ongoing marketing partner, we begin by understanding what makes your business memorable.

From there, we create marketing that reflects who you are and helps more people experience it.

01 / One-time Projects

For a specific need with a clear start and finish. A brand photo shoot, a website refresh, a marketing assessment, or a copywriting overhaul to get your message sounding like you again.

Perfect if you'd rather start small or tackle the one thing that's been nagging at you.

02 / Ongoing Partnership

Your outside marketing person, handled month to month. I take the whole thing off your plate: photography and video, content, email, social, and website updates, plus a simple monthly report so you always see what's working.

Every few months we check in to make sure it's still a great fit for both of us.

Based in Portland,Oregon | Available for local partnerships & remote projects.

Photography that helps people feel your business before they ever walk through the door.

  • Carrie brought soul back to Fireside's marketing by truly understanding what makes our restaurant special. She's an anchor in the chaos of restaurant life and understands not just the business side of marketing, but the heart behind it.

    W.Hessel, Owner, Fireside Restaurant

  • I love Minns Creative and would recommend her to anyone that asks. The brand photos are still my go-to for everything and have seamlessly elevated my website, social media, and print materials. Carrie's marketing assessment was a game-changer that helped me streamline my efforts. Working with her was not only productive; it was super fun!

    A. McMahon, Luxury Real Estate Broker

  • OH MY GOSH!! I cried. I can't tell you how many times we said, "Wow!" They are all soooo good. Amazing! Thank you so very much. You make it look easy.

    S.P. - Portland, Oregon

  • Carrie, you are a true artist. There wasn't one photo that we thought, "No, we don't like that one." We had such a hard time narrowing down to our favorites.

    K.P. - Portland, Oregon

Working together is simple.

01 / Start with a conversation.

Tell me about your business, what you love about it, and where marketing has felt like a challenge. Every engagement begins by understanding what makes your business special.

02 / Build the right plan.

Whether you need a one-time project or an ongoing marketing partnership, we'll create an approach that fits your goals, your team, and your season of business.

03 / Get back to what you do best.

I'll handle the marketing so you can spend more time doing what you do best.

THE STORY BEHIND THE STORYTELLER

Carrie Minns
Founder & Chief Storyteller

I've always believed the best marketing starts by paying attention.

Before I ever pick up a camera or write a single word, I want to understand what makes a business special. The feeling people have when they walk through the door. The reason regulars keep coming back. The story that's often so close to the owner that they can't see it anymore.

That's the work I love most.

Photography, writing, email marketing, social media, and websites are simply the tools I use to help bring that story to life.

Along the way I've been fortunate to write a cookbook, appear as a television guest chef, publish a magazine column, and spend years helping businesses tell their stories. Today I bring all of those experiences together through Minns Creative.

Learn More

You focus on what you do best.
I'll take care of the marketing.

If you've made it this far, chances are you've been thinking about your marketing for a while.

Let's start with a conversation, whether you have a specific project in mind or you're looking for an ongoing marketing partner.

We'll spend about 30 minutes talking about your business, what you'd like to accomplish, and whether I'm the right fit. If I'm not, I'll happily point you in another direction.

No pressure. No hard sell. Just an honest conversation.

Start a Conversation

HOUSE NOTES: Stay in touch.

Every few weeks I share thoughts on marketing, storytelling, photography, and the businesses that inspire me. Practical ideas, behind-the-scenes insights, and the occasional reminder to look at your business a little differently.